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Global Trends 2021: Aftershocks and continuity
Around the world, agreement on the urgency of dealing with climate change continues to rise, but many other social attitudes hold steady - despite COVID-19. Read the latest insights into Global Trends 2021 here.
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Channel Performance Management
Maximise your channel strategies. In our latest POV, we give you suggestions to 3 focus areas that will drive business growth.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos. Read it here.
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Tech Sustainability: Activating Consumer Desire to Make a Difference
The next step in sustainability: the actions technology brands can take to bridge the “say-do” gap. Read the POV here.
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[EVENT 28/10] Creating & writing winning innovation ideas
Join our next event "Creating & writing winning innovation ideas" on the 28th of October 2021. Sign up here.
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[EVENT 28/10] Creating & writing winning innovation ideas
Join our next event "Creating & writing winning innovation ideas" on the 28th of October 2021. Sign up here.
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Most Influential Brands in Denmark in 2020
Google is the most influential brand in Denmark for the fourth consecutive year. In this report, you can learn more about the importance of influence and who, other than Google, prides the Top 20 list of the most influential brands in 2020.
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Food and Wellbeing: Changing mindsets and impact of Covid-19
The pandemic has forced consumers to re-evaluate their lives and their daily habits, and consumers are increasingly making more conscious choices when it comes to food and nutrition. Here, we present the most important insights on changing mindsets in food consumption from India and over the world.
Media & Marketing Testing
Driving growth through data-driven innovation fueled by rapid experimentation & predictive In-Market Testing.
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Women in Advertising
The power of positive representation for a better society and a more successful brand. Read our newest POV here.