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Listen to us - A selection of Ipsos' finest podcasts
Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.
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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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Ipsos Marketing Strategy & Understanding: brand and market research
Are you faced with complex business issues in marketing and strategy? Are you looking for tools to realise exceptional growth? Or do you want to set to work with a strong omnichannel strategy for your brand? We’d love to (strategically) think along with you. Ipsos Marketing Strategy & Understanding research paves the way towards comprehensive understanding and strategic insight for your brand to truly stand out in the market.
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How To Fight Back: Nurture Your Brand's Mental Network
Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.