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Get your insights within hours with Ipsos.Digital
Faster and automated research is becoming increasingly more important. Ipsos answers this need from companies with the Ipsos.Digital platform.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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How humor can connect your ads with a Gen Z audience
Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.
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What’s trending in online fashion conversations: insights about trends, brands, and Gen Z
Social data reveals new insights about fashion trends and shoppers
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?