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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
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Global consumer confidence remains on a downward path
Expectations and investment sentiment are down in many countries
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Decoding 'China Chic' cosmetic brands
'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.
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What Do Online Consumers Really Think of Electric Cars in 2022
Social data reveals how consumers feel about new Electric Vehicle (EV) models
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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How Lead Users Can Help You Ride the Innovation Wave
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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Got30: An Ipsos vodcast
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.