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Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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10 trends which are reshaping the Food and Beverage market
Discover the hottest trends in food and beverage for 2018, including natural & organic and reducing meat proteins.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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The evolution of shopper behavior
Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
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3 tips to ensure a successful corporate social responsibility (CSR) initiative
Consumers are becoming increasingly critical. It is therefore becoming more important to show your good side as a company, for example by investing in a social purpose. By following these three tips you make sure your CSR initiatives will positively affect your brand.
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Global Consumer Confidence Index Continues to Rise
This month's global consumer confidence reaches 50.9
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Purchase decisions in a busy, busy world: A behavioral science perspective
The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.
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Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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1 in 3 would rather live without sex than without a mobile phone. How does this affect the Customer Journey?
For many people the mobile phone and social media are indispensable. Especially the chat and messaging functionalities are popular. Under the influence of these applications, there is a growing need for constant communication with each other. And that does not only affect communication between friends and acquaintances, but also business communication between companies and customers.
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African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?