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Press release Affluent Africa 2018: How digital is driving media growth in Africa
The 5th Affluent Survey Africa, released by Ipsos on September 13th, revealed:
• Despite internet penetration in the continent lagging behind other regions of the world, Africa’s Affluent population have embraced digital technology more rapidly than their European counterparts: many more of them are watching TV on their tablets, computers and smartphones and more of them read their newspapers digitally.
• International TV channels now enjoy a higher reach amongst the Affluent population than national channels
• Social media is now considered the first port of call for news amongst a substantial proportion of the Affluent population -
Good news for brands - Mobile app ads drive impact
Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps.
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Mystery Shopping
Offering an outstanding customer experience and delivering fully on your brand promise helps achieving profitable growth. An excellent Mystery Shopping program is your key to success.
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Press release: Media prioritise change in the Middle East
The fifth Affluent Survey Middle East, released by Ipsos on August 28th, revealed:
• International media brands reach 99% of the Affluent in the Middle East
• Media trust is low for national media brands
• Social media growing in both size and stature
• Rapid growth in personal tech
• Middle Eastern millennials - the next generation of luxury buyers -
How to reach generation Z? 2 tips to successfully tap into the selfie culture.
Published in Adformatie on 27 august 2018.