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Thank you for joining MIE2020
On 5 and 6 February the annual MIE conference took place in the Jaarbeurs Utrecht. At our booth we demonstrated our new DIY (Do-It-Yourself) Research tool. During our lectures we brought you up to speed about how to seduce the intuitive mind with your brand and innovations and talked about ‘digital engagement', and what brands can learn from the success of Fortnite.
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[EVENT] Ipsos at the MIE 2020
The Marketing Insights Event is almost there and will take place this year on 5 and 6 February.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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People feel no safer 30 years after the collapse of the Berlin Wall
Less than a third of people think Europe is a safer place since the fall of the wall.
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The Behavioral science of CPG. Disrupting the customer experience.
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Awareness of United Nations’ Sustainable Development Goals is highest in emerging countries
Three-quarters of adults globally have at least some awareness of the Sustainable Development Goals.
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Keeping ‘AI in check’: Another tech giant apologizes for violating privacy
Almost half of those surveyed say AI use by companies should be more strictly regulated.
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.