Search
-
One Mind Many Truths
Podcast about "Cognitive Polyphasia" and its relevance to the world of market research.
-
Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
-
The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
-
Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
-
First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
-
How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
-
The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.