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The 2025 Ramadan Handbook – Saudi Arabia Edition
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
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Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights
Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.
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Spotlight*KSA - Online Shopping Behaviour & Attitudes
As part of the Spotlight*KSA series, this report explores public attitudes and behaviour regarding online shopping in Saudi Arabia.
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Spotlight*KSA - Shopper Behaviour & Attitudes
Despite valuing products over experiences, shoppers in Saudi Arabia are quite deliberate in their purchase decisions.
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Saudi Arabia’s Primary Consumer Sentiment Index - May 2024
Consumer sentiment index in Saudi Arabia is at 72.7.
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Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA
The changing shopping behaviors and e-commerce's impact on consumers in MENA.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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Ipsos in MENA Launches New Syndicated E-Commerce Study
A comprehensive syndicated study uncovering the latest online shopping trends.
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BankScape KSA
Results are now available with data and insights about the financial sector in Saudi Arabia.