Skip to main content
  • About us
  • Investors
  • Careers
  • Contact us
Choose your market:
Taiwan
  • Global / English
  • Albania / Gjuha shqipe
  • Algeria / Français
  • Argentina / Español
  • Australia / English
  • Austria / Deutsch
  • Bahrain / English
  • Belgium / English
  • Bolivia / Español
  • Bosnia-Herzegovina / BS
  • Bosnia-Herzegovina / EN
  • Brazil / Português
  • Bulgaria / Български
  • Canada / English
  • Canada / Français
  • Chile / Español
  • China / 简体中文
  • China / English
  • Colombia / Español
  • Costa Rica / Español
  • Croatia / Hrvatski jezik
  • Croatia / English
  • Cyprus / English
  • Czech Republic / český
  • Denmark / Dansk
  • Denmark / English
  • Dominican Republic / ES
  • Ecuador / Español
  • Egypt / English
  • El Salvador / Español
  • France / Français
  • Germany / Deutsch
  • Ghana / English
  • Guatemala / Español
  • Hong Kong SAR China / English
  • Hungary / Magyar nyelv
  • India / English
  • Indonesia / English
  • Iraq / English
  • Ireland / English
  • Israel / Hebrew
  • Italy / Italiano
  • Japan / 日本語
  • Jordan / English
  • Kazakhstan / Pусский
  • Kenya / English
  • Kosovo / Gjuha shqipe
  • Kosovo / Srpski
  • Kuwait / English
  • Lebanon / English
  • Macedonia / Македонски јазик
  • Macedonia / Gjuha shqipe
  • Malaysia / English
  • México / Español
  • Montenegro / Montenegrin
  • Morocco / Français
  • Mozambique / Portuguese
  • Netherlands / Nederlands
  • Netherlands / English
  • New Zealand / English
  • Nigeria / English
  • Norway / Norsk
  • Pakistan / English
  • Panama / Español
  • Peru / Español
  • Philippines / English
  • Poland / Polski
  • Portugal / Português
  • Puerto Rico / English
  • Qatar / English
  • Romania / Română
  • Romania / English
  • Russia / Pусский
  • Saudi Arabia / English
  • Serbia / Srpski
  • Singapore / English
  • Slovakia / Slovenský
  • Slovenia / Slovenščina
  • Slovenia / English
  • South Africa / English
  • South Korea / 한국어
  • Spain / Español
  • Sweden / Svenska
  • Switzerland / English
  • Switzerland / Deutsch
  • Taiwan / English
  • Tanzania / English
  • Thailand / English
  • Tunisia / Français
  • Türkiye / Türkçe
  • UAE / English
  • Uganda / English
  • Ukraine / Українська мова
  • Ukraine / English
  • United Kingdom / English
  • United States / English
  • Venezuela / Español
  • Vietnam / English
  • Zambia / English
  • News & Events
    • All
    • News & Polls
    • Events
    • Webinars
    • Newsletter
  • Innovation & Knowledge
    • All
    • Media & Brand Communication
    • Consumer & Shopper
    • Customer Experience
    • Society
    • New Services
  • Our Solutions
    • All
  • Ipsos.digital platform
  • ESG
  • About us
    • Who we are
    • Our history
    • Key figures
    • Management
    • Values
    • Taking responsibility
    • Privacy & Data Protection
    • Online Data Quality Matters
  • Investors (En)
  • Careers
    • Opportunities at Ipsos
    • Professional vacancies
    • The Path to Insights
    • Training & Development
  • Alert System
  • Contact Us
  • Contact us
  • Ipsos
  • Search

Search

Sort by Date Relevance
We found 72 results matching with your query. Refine by
  • Media & Brand Communication

    品牌如何向消費者展現他們正在採取實際行動對抗氣候變遷

    幫助品牌了解消費者對永續行動的想法與反應,從中學習如何將擁抱和實踐永續發展視為品牌策略的一部分。

    10 March 2022
  • Media & Brand Communication

    從《魷魚遊戲》的成功,看打造優質內容的關鍵

    我們又能從這部2021年最熱門且寫下收視紀錄的影集中學到什麼?

    10 February 2022
  • Media & Brand Communication

    診斷:藥品廣告的本質仍是廣告

    DTC廣告往往比一般廣告具有更突出的表現,但品牌仍需小心使用同一套千篇一律的DTC廣告公式

    12 January 2022
  • Media & Brand Communication

    大眾對於分享個資給科技公司的態度更加開放 —— 但仍存在上限

    注意:有71%的消費者表示,若有一間公司在未經允許的情況下洩漏他們的敏感個資,他們將會停止所有與該公司的商業行為。

    7 December 2021
  • Media & Brand Communication

    廣告中的女性

    正面形象的力量 —— 形塑更美好的社會並打造更成功的品牌

    6 October 2021
  • Media & Brand Communication

    企業防疫策略思維,以保持獲利

    各國面臨新一波Covid-19疫情的挑戰,確診數的回升意味著經濟復甦將比預期來得更加遙遠。全球有四成的民眾認為一年內生活無法回歸正常狀態。另外,有六成的美國民眾則不相信疫苗效用因為它太快進入審核流程。因此,對品牌來說,該採取什麼樣的方式來因應?

    24 December 2020
  • Media & Brand Communication

    透過IBN (貝氏網路) 精準分析醫藥業代服務績效

    醫藥業代代表製藥公司,透過即時、準確、可靠且科學化的服務,全力支持各個專長領域的醫生,以獲得最高的滿意度。Sales representative is representing pharmaceutical company to provide physicians across therapy areas with services to support them in attaining the goals with the highest satisfaction, by providing timely, accurate and reliable scientific engagement and services.

    22 June 2020
  • Media & Brand Communication

    危機時的品牌成長

    Revisiting brand-building during the COVID-19 pandemic 新型冠狀病毒全球大流行之際重新審視品牌塑造

    28 April 2020
  • Media & Brand Communication

    一個亂丟棄的世界:塑膠包裝和包裝廢棄物面臨的挑戰

    益普索最新的全球顧問調查 (Global Advisor Survey) 顯示,全球有高達8成的民眾認為製造商應當將包裝的製造減量以利於循環利用和回收再生。Our latest Ipsos Global Advisor survey finds 80% of people around the world saying that manufacturers should be obliged to help with the recycling and reuse of the packaging that they produce.

    18 December 2019
  • Media & Brand Communication

    2019 整體零售通路影響力大為提升

    現今消費者幾乎是手機不離身,「虛實整合」已成為零售產業的趨勢。

    22 November 2019
Pagination
  • First page 1
  • Previous page <
  • Current page 3
  • Next page >
  • Last page 8

Refine by

REFINE YOUR SEARCH FOR KEY WORD

  • (-) Innovation & Knowledge
    • Consumer & Shopper
    • Corporate
    • Customer Experience
    • (-) Media & Brand Communication
    • New Services
    • Society
  • Citizens
  • Consumers & Brands
  • Customers & Employees
  • Doctors & Patients
  • Capabilities
  • About us
  • Contact
  • Press
  • Investors
  • Careers
© 2016 - 2025 Ipsos All Rights Reserved
  • Legal Mentions
  • Privacy & Data Protection
  • Cookie policy
  • Our Alert System