The Ipsos Almanac

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.

In this week's Ipsos Research Highlights we explore the latest findings from our recent Issues Index, life after lockdown and the impact of Brexit on the British public.

Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?

Over the coming months Ipsos and Perspective Economics will be working with the Nationwide Building Society to help them examine the systemic issues in society and within communities caused as a result of the pandemic.

Emily Gray and Chris Martin of Ipsos Scotland explain the alternative methodological approach we took so that evidence to inform crime and justice decision-making in Scotland could still be collected during the pandemic.

Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research to understand the motivations and experiences of businesses that voluntarily signed up to Making Tax Digital (MTD) for VAT.

Riding the ups and downs of today’s omnichannel shopper landscape

Why only some advertising gets talked about on social media and becomes famous.

Policymakers and land managers will need to consider the public’s views both of long-term risks and the immediate impacts upon their everyday lives, according to a major new public dialogue project by Ipsos for the Royal Society.

In 2020, women played an influential part in the success of the video game industry. We explore how women contributed as video game players, purchasers and creators, and how the video game industry itself can better represent them.