The Ipsos Almanac

This report presents the findings from a survey conducted by Ipsos on behalf of Pension Wise.

This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.

Quantifying the connection between quality and loyalty in automotive purchase.

In this new paper, our financial services and social intelligence experts explain the type of knowledge and research necessary to fully understand and anticipate the needs of newly vulnerable financial services customers, and how search engine data can support that.

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

This, the fourth report of four for Future Care Capital from Ipsos, looks at some of the discussions about mental and physical health among social media users during the pandemic.

In this week's Ipsos Research Highlights include public support of further measures to control the pandemic, a fall in ratings for both the Prime Minister and the Government but Rishi Sunak remains popular.

Social media analysis reveals the challenges and concerns of frontline workers during the first wave of the pandemic according to this third in our series of four reports for Future Care Capital from Ipsos.

Achieving brand growth in a mindful and mindless world.