The Ipsos Almanac

In this week's Ipsos Research Highlights we explore how pessimistic the British public are about the next 12 months, share our latest findings from the coronavirus home testing programme, as well as Britons' top concerns.

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.

A monthly round-up of Ipsos research and analysis from around the world.

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare?

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.

Alpa Shah examines the rapid exacerbation of wealth inequalities in the cash savings market as a direct result of the COVID-19 crisis and argues this is unlikely to change without radical, yet sensitive solutions.

In this week's Ipsos Research Highlights we look at how the public feels about wearing face masks in shops, their priorities for British infrastructure and where they place themselves on the political scale.

In this week's Ipsos Research Highlights include how the public feel about the recent Government communications, Boris Johnson's favourability ratings and latest findings from the recent COVID-19 home testing study.

Be contactless, leverage technology, get social.