The Ipsos Almanac

The decision to move from offline to online research should not be “if”, but when.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.

Her Majesty’s Revenue and Customs (HMRC) commissioned Ipsos to undertake qualitative research with parents and childcare providers across the UK to explore the impact of two government childcare initiatives: Tax-Free Childcare (TFC) and funded hours.

With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.

Tom Rossington looks at data from the 2019 GP Patient Survey (GPPS) and what the survey tells us about the experiences of patients living with frailty.

Ipsos was commissioned by Public Health England (PHE) to conduct an overarching process and impact evaluation of its HIV Prevention Innovation Fund.

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.