The Ipsos Almanac

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

Text analytics is now an established component of many market research programmes. However, as its popularity has increased, so have expectations of what it can deliver. Here, Fiona Moss provides five ground rules to follow to ensure more success in using text analytics tools.

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

The latest in a series of reports outlining findings from the evaluation of the Troubled Families Programme 2015 to 2020.

The Captains of Industry study has run for 38 consecutive years, yet there has rarely been an issue as thorny as Brexit going on in the background. So, what do the most successful business leaders in the country really think is going to happen?

Heather Ashford looks at data from the 2018 GP Patient Survey (GPPS) and what the survey tells us about the experiences of young patients aged 16 – 24 years old.

March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.

Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.

Welcome to our review of 2019 so far. It's been a tough start for Theresa May as confidence to get a good Brexit deal continues to fall. Meanwhile as Labour rebels leave the party, we have record levels of public dissatisfaction with Jeremy Corbyn.

In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.