The Ipsos Almanac

We turn our attention to understanding what it means to be old today, exploring our ageing societies and their challenges and opportunities.

How early communication research enables marketers to make more creative, bolder advertising … faster.

A guide for infrastructure leaders, strategists and communications professionals from the Ipsos Infrastructure Team.

This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.

This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.

Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.

February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability.

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.

The Global Education Monitoring Report (GEM Report) is published by UNESCO with a mandate of “monitoring and reporting on Sustainable Development Goal 4 (SDG 4) and on education in the other SDGs”. Ipsos found that the Report is successfully achieving this mandate, but the impacts expected by…