The Ipsos Almanac
Workplace Pension: new research into saving for retirement
Ipsos has undertaken survey research on behalf of the Department for Work and Pensions to understand how people feel about saving for their retirement and the role of Workplace pensions.
Active Lives Children and Young People Survey 2017/18
Sport England has published findings from the first year of the Active Lives Children and Young People Survey. The online survey was completed in schools in England during the 2017/8 academic year.
In The Frame: Tracking and Profiling Audiences to OOH Advertising
For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising…
The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
Future data-driven technologies and the implications for use of patient data
Public dialogue on behalf of the Academy of Medical Sciences sought the views of the public, patients, and healthcare professionals on the future use of data-driven technologies in healthcare and the implications for use of patient data.
Pension Wise service evaluation: research with 2017/18 customers
This report presents the findings from a survey conducted by Ipsos on behalf of Pension Wise, a Government service offering guidance on people’s defined contribution pension options. The report looks at the experiences and outcomes of customers who used the Pension Wise service in 2017/18.
Young People & Gambling 2018 - Technical Report
A research study among 11-16 year olds on behalf of the Gambling Commission.
Research Methods Centre Update: November 2018
The latest Ipsos Research Methods Centre newsletter features our thinking on push to web survey design, whether it is time to think again about response rates, sampling issues for special populations, and more.
Public perceptions and awareness of Public Health England’s reduction programmes
A survey commissioned by Public Health England shows support for reducing sugar and calories in foods
Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?