The Ipsos Almanac

Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.

The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).

‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity

The aim of this Ipsos research for the Ministry of Justice was a process and impact evaluation of prisoner education

Ipsos's Research Highlights for May 2018 includes concern about crime reaches a seven year high in Britain, global optimism and the NHS at 70.

PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.

Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.

An evaluation of the third year of Liverpool Waves of Hope, a project in Liverpool which provides support for people with multiple and complex needs in the areas of substance misuse, mental health, homelessness and offending.

Findings for the Lloyds Bank UK Consumer Digital Index 2018

Shopper behaviour is evolving: Stuart Wood reveals the the 5 key factors behind this in our latest Ipsos Views thoughtpiece.