The Ipsos Almanac

In late 2017, Ipsos was commissioned to undertake the fifth wave of Public Health England’s research with stakeholders, which it has been running since 2013/14.

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

A new report by Ipsos brings together and analyses research from various sources and explores the attitudes of British Muslims as well as the views of the public towards Muslims.

The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the…

Ipsos's Research Highlights for February 2018 includes Scotland Perils of Perception, a rise in public concern for the NHS and the most popular Royals.

Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.

Adherence is one the biggest challenges facing healthcare today. Sub-optimal adherence results in sub-optimal health outcomes, which burdens a system already buckling under many other pressures.

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?

Ipsos's Research Highlights for January 2018 includes rising concern about inflation, a lack of confidence in the Government's negotiations with the EU from FTSE 500 and how to avoid an epic fail.

Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains; how do you choose which customers or situations to prioritise?