The Ipsos Almanac

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

Understanding Britain today and what that means for institutions like the BBC.

A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?

Anyone who regularly reads the news would be forgiven for thinking that cybercrime was endemic across the world at the moment. Scarcely a week goes by without a new story, and while many of them are newsworthy for only a short time, as these attacks increase in number so will the frequency that…

Deloitte commissioned Ipsos to survey UK adults on their attitudes to public service spending and austerity; social care services; and personal data sharing.

Ipsos's Research Highlights for October 2017 includes the dangers of sugar and Britons becoming tired of austerity but more positive about immigration.

As we age, our immune system generally declines in reliability and efficiency, resulting in an increased susceptibility to infectious diseases[1]. As such, the 65 years and over age-group is also at increased risk for pneumococcal disease[2].

It is expected that every year across Europe alone, there are three million cases of pneumonia, for which around one million people are hospitalised[1]. Community-acquired pneumonia is also one of Europe’s most frequent causes of death due to infection.[1]

Ipsos was commissioned by Public Health England (PHE) to conduct an overarching process and impact evaluation of its HIV Prevention Innovation Fund.

In the age of Artificial Intelligence who comes out on top in the fight for optimisation; man, or machines?