The Ipsos Almanac

Understanding the health of your relationship with customers is vital to sustain, broaden, and deepen customer relationships. For brands in the financial services sector, Consumer Duty only adds to this commercial impetus to treat customers fairly - the regulatory imperative has moved from adhering…

Anita Jeffreson and Holly Brown look at results from the 2023 NHS Maternity Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to see what the data tells us about the maternity services’ recovery from the pandemic.

Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Global concerns are usually dominated by immediate issues. But when we ask what worries the world, our data show that climate change, poverty and social inequality remain the constant and significant worries that unite people across the globe. But, what does ESG mean for life science companies and…

Brands have focused on beating the skip, or scroll. But with marketers projected to allocate 70% of media budgets to digital by 2024, social ads increasingly need to do more to build brands in the longer-term. 

Gender classification in international research.

Established in 2009 - links to our past editions that provide a definitive guide in corporate reputation practice and management.

In volume 3 of the Ipsos and Effie Dynamic Effectiveness series, we explore why nostalgia is a powerful tool and the ways in which brands can use it effectively.

The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.