The Ipsos Almanac

A Life Suspended: The State of Syrian Refugees in Jordan and Lebanon

In a bid to understand what it means to be a Syrian refugee in a host country, Ipsos MENA surveyed 2,200 Syrian Households in Lebanon and Jordan, gathering information on over 13,000 Syrian refugees, looking at their daily lives, challenges, attitudes, and future aspirations.

Commercial access to health data

The most in-depth research ever into what the public think about patient records being used by commercial organisations has revealed that the majority are in favour as long as there is a clear public benefit and appropriate safeguards are in place.

Branded Content: Optimising for Brand Impact from Development to Measurement

When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.

Approach, February 2016

Welcome to Approach, the newsletter from the social research team at Ipsos Scotland.

Leadership Connections 2016, HR and the C-suite driving innovation

How can HR help the C-suite drive innovation? Download new research from Ipsos and Cirrus examining the HR contribution to the C-suite agenda.

Ipsos Encyclopedia - Customer Experience Management

​Customer Experience Management is the practice of actively, consistently, and comprehensively managing the perceptions customers have of experiences relating to an organisation.

Ipsos Encyclopedia - Big Data

"Big Data" is a very broad term, used often - and for a variety of different purposes.

Ipsos Encyclopedia - Advertising Tracking Research

Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.

Public Health England 2015/16 Stakeholder Research

Findings from the third wave of PHE's Stakeholder Research, which tracks stakeholder perceptions of, and working relationships with, PHE.

Help to buy - its impact on home buyers

The Help to Buy Equity Loan Scheme has made consumer demand more effective, feeding through to an increase in housing supply.