The Ipsos Almanac

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and…

COP28 is in full swing and even before the discussions and negotiations began, Ipsos polling data revealed that only 1% of the British public think that the global symposium will result in positive action.

The prevalence of Mobile Wallets has risen exponentially over the last two years, stemming from the rapid growth of smart-phones, technological advancements in payment acceptance, government initiatives to support a more cashless society and consumer desire for convenience and speed.

In this Ipsos report we dig deeper into the signs of success. Our objective is to answer the deceptively simple question of “what does it mean to be successful in the UK today?”

The spotlight of this year's Understanding Society from Ipsos is on the future of public services, a topic that promises to take centre stage in debates leading up to the General Election.

Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

New research from Fair4All Finance, conducted by Ipsos, finds people from minority ethnic groups experience discrimination and multiple barriers to accessing financial services in the UK.

Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.