The Ipsos Almanac

Youth Aspirations in London

London Councils commissioned Ipsos to undertake qualitative and quantitative research with Key Stage 4 pupils (aged 14-16) to investigate aspirations in young people. The research finds that most young people are optimistic about their future; more than four in five (82%) pupils say that they feel…

The Rise and Rise of Digital Music

This Thought Piece explores how the music industry brought about this change, whether it spells an end to piracy and its impact on the physical retailer. Furthermore what, if any, lessons can other providers of digital content learn from the experience of the music sector?

Public trust and confidence in charities

A recent survey conducted by Ipsos on behalf of the Charity Commission finds that although overall trust and confidence in charities remains in line with 2008, the proportion of people reporting high levels of trust and confidence in charities has increased from 36% to 41%.

Reputation Council Insight and Ideas June 2010

The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing an expert view on key trends, issues and events in the wider world.

Disruptive Markets - Navigating the Future

Ipsos: Summer Business Review: A look across Ipsos research in first half of 2010.

Understanding Society - Summer 2010

The newsletter deals with key themes - public opinion on the role of government and the Big Society, how to deliver more for less through innovation, more involvemnet from charities and individual behaviour change, and how we engage the public in these difficult decisions.

Tough Decisions

This briefing draws on the lessons we have learned from designing and delivering research and consultation exercises to help clients set budgetary priorities.

United Breaks Guitars - The Rise of the Prosumer

The paper, entitled "United Break Guitars: The Rise of the Pro-Sumer", focused on drawing learnings from the consumer world into that of the pharmaceutical industry and in particular how the advent of Web 2.0 has provided consumers and patients (who in reality is the same person) with a…

Bite Sized Thought Piece: Weighting Online Surveys

What is wrong with online samples? Ipsos MediaCT investigate.

Engaging CPG Consumers in the Digital Space

How consumers obtain information from websites,but express themselves on Facebook.