The Ipsos Almanac

Read our report presenting findings from the 2011 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of the National Lottery Commission.

Explaining Cameron's Coalition is a detailed analysis of the May 2010 election and the first year of the Coalition. It is the fourth in a series of books to examine elections from the standpoint from the people.

This investigates the potential for marketing social investments to mass affluent investors in the UK.

What do we know today about what characterises the most effective digital advertising?

A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes. The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions.

John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.

Audit 8 explores public attitudes to civic and political engagement and participation in the context of the government's `Big Society'. It also looks at public attitudes to the new political and constitutional landscape in particular the impact on perceptions of Parliament and attitudes…

Political Communication in Britain provides unique insights into the UK General Election of 2010 from those who fought, reported and polled the campaign.

An Ipsos briefing on public opinion ahead of George Osborne's Budget statement

Since 2000, Ipsos has conducted a series of surveys about public perceptions of the NHS and social care on behalf of the Department of Health.