The Ipsos Almanac

Join Important Research from the Department for Culture, Media & Sport (DCMS)

From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage and share public opinion research.

On 17 July 2025, Ipsos hosted a webinar discussing the recently published 2025 GP Patient Survey (GPPS).

The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.

Reform's Ipsos record 9-point lead

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

Designed for commissioners and practitioners alike, this guide distils our hands-on experience and methodological insight into clear, actionable advice for navigating the complexities of mixed-mode surveys.

Our evolutionary tale began 6 million years ago, when humans were programmed to hoard calories in a world of scarcity. Today, that ancient wiring has become our greatest health risk.

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

The Government is currently facing a trade-off.