The Ipsos Almanac

Ben Page spoke at Drugs and Harm: A New Agenda for A New Government? in Windsor, Berkshire. Ben's speeach at the session was entitled "Where do people get their views about drugs and drug use?"

In June 2009, the UK Government published its Digital Britain Report, which lays out the requirements for a country living and working in the digital age. Specifically for radio, this means the migration from analogue to digital broadcasting. In this context, Ipsos MediaCT looked at the…

This report considers local circumstances when calculating performance on perceptions-based indicators, value-for-money and satisfaction with the council. It also includes an updated version of our Area Challenge Index.

There are few brands for which 2009 will be hailed as a classic year and many are now looking at Christmas as a final opportunity to salvage something from the economic wreck of the past 12 months. But it is clear that the majority of retailers and marketers will inevitably feel the effects of the…

As 2009 draws to a close, can we make any conclusions about what the events of the last year mean for business in Britain today?

What future does media branding have in the new world of unlimited choices? The need for fast and accurate research into how consumers are thinking and behaving has never been greater. The economic stakes have never been higher. Companies that fail to change are unlikely to survive. But those who…

Research by Ipsos MediaCT shows there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers, having so recently bought into high definition technology, that they should now invest in 3D.

Jamie Robertson, Director for Ipsos ASI, focuses on how brands can use research to help approach the right choice of sports and evaluate whether it is a worthwhile investment for them.

Public services have improved considerably in recent years but, as we know, the public response to this is often to quickly `bank' any improvements and then raise their expectations once again. Meeting - and managing - these expectations is only going to become more important as tighter…

Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising--and advertising research budget--invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or…