The Ipsos Almanac

Integrating retail into consumers’ everyday lives

In our latest Ipsos Research Highlights we explore this months the Issues Index, satisfaction with the Government, and how the public is handling the cost-of-living crisis.

In our Global Trustworthiness Monitor, almost three in ten (28%) of the public think that the banking sector is trustworthy vs two in ten in 2018 (20%), this places the sector as the third most trustworthy industry globally.

Since the global pandemic, the public have had more exposure to the power of pharma companies to improve and save lives. The sector has also been exposed to an unprecedented level of mainstream media coverage. So the big question is; has this has led to a heightened degree of trust?

Identification of Key Knowledge Gaps Across Disciplines for Impact, Diagnosis, and Management

ESG (Environmental, Social, Governance) has become increasingly important in the consumer sector. Ipsos’ latest survey of business journalists shows that the higher companies are rated on their ESG credentials, the better their overall reputation.

MSD commissioned Ipsos to run a survey to support speakers at the European Week Against Cancer, taking place from 25 – 31 May 2022. The findings demonstrate the need to further boost HPV awareness and knowledge, to lead to greater vaccine uptake and ultimately lower the prevalence of cancer-causing…

Navigating the new world with tech-enabled product innovations.

As the volume of misinformation and fake news continues to rise, trust in media and social media companies is as crucial as it has ever been. Drawing on recent global research on the levels of trustworthiness of both the media and social media sectors, and what attributes are driving opinions - we…

Effective sustainability communication that inspires without losing sight of the brand.