The Ipsos Almanac

We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

Humanising omnichannel means seamless customer journeys are just the start.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

Read our latest Understanding Society Edition which looks at what might happen with a Great British recovery from COVID.

In our latest Ipsos Research Highlights we explore the rise in concern of COVID-19, reactions to the new restrictions, and who the public thinks would make the most capable Prime Minister.

Getting an accurate and complete answer to the question of who you compete with is critical.

Why Menu Based Choice should be the go-to method.

Why understanding the business objective and your data is key

Findings from a new ESG module on the Ipsos surveys of MPs and business journalists show a direct relationship between ESG performance and business success.

Launched at World Expo in November, Ipsos's new report with HSBC takes a closer look at the behaviours and attitudes of Global Indians, the world's largest diaspora.