The Ipsos Almanac

Riding the ups and downs of today’s omnichannel shopper landscape

Why only some advertising gets talked about on social media and becomes famous.

Policymakers and land managers will need to consider the public’s views both of long-term risks and the immediate impacts upon their everyday lives, according to a major new public dialogue project by Ipsos for the Royal Society.

In 2020, women played an influential part in the success of the video game industry. We explore how women contributed as video game players, purchasers and creators, and how the video game industry itself can better represent them.

This summary report presents the key findings from the Wave 2 survey conducted by Ipsos into the customs intermediaries sector, as well as the sizing exercise undertaken in partnership with Perspective Economics, on behalf of Her Majesty’s Revenue and Customs (HMRC).

A new survival strategy in an increasingly volatile world

How has the pandemic impacted the positive momentum of premium brands?

These are reports from a series of public dialogues undertaken by Ipsos for the ORION consortium. The dialogues focused on the views and concerns of the public regarding the current uses and implications of genome editing technology in research institutions in the ORION consortium.

In this week's Ipsos Research Highlights we explore attitudes towards the vaccine, our party leaders and global opinions on the gender pay gap.

Ipsos was commissioned by Public Health England (PHE) to conduct an overarching process and impact evaluation of its HIV Prevention Innovation Fund.