The Ipsos Almanac

Are we approaching a crucial point in financial behavioural change?

Coronavirus didn’t just shake the financial stability of consumers, it made many realise the volatility created by their past financial behaviours. Associate Director Kerry Barringer analyses the impact of COVID-19 on consumers' personal financial situations and the likely longevity of any…

Experiences of remote appointments: What does 2020 GP Patient Survey data tell us?

Gabriele Zatterin looks at data from the 2020 GP Patient Survey (GPPS) to see what the survey tells us about patients' experiences of remote appointments.

Embracing Mixed Mode Research

Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations.

A penny saved, is a penny earned

Does money slip out of your hands as soon as you get it? Cameron Stevenson explains how new providers are making it easier for all of us to save and invest.

Brighton and Hove Climate Assembly

After declaring a climate emergency, Brighton & Hove City Council commissioned Ipsos to hold a climate assembly focused on reducing carbon emissions from transport and how this can help the city towards its goal of becoming carbon neutral by 2030

Ipsos Update – February 2021

Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Ipsos Research Highlights - January 2021

In this week's Ipsos Research Highlights we share our latest COVID-19 testing results, falling confidence in the NHS to cope with the pandemic and how the public feel about the new President of the United States.

Active Lives Survey 2019/20: How do you run a school-based survey when children are not at school?

Dr. Margaret Blake looks at how conducting Active Lives Survey research among school pupils during the pandemic has encouraged innovation while gathering important evidence on the impact of the pandemic on children’s lives.