The Ipsos Almanac

COVID-19 has put the topic of vaccination centre-stage, with the expedited development of a COVID-19 vaccine viewed by many as the only real solution to the current pandemic – or at least part of it.

Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling…

How consumers and brands are surviving the ‘no normal’.

In this week's Ipsos Research Highlights we explore how many Britons are following the COVID-19 rules, support for Scottish independence and the latest approval ratings for Joe Biden and Donald Trump.

Hannah Hossein-Ali, Research Executive in Public Affairs, writes on the challenges of conducting the Active Lives survey for Sport England in the midst of the COVID-19 coronavirus pandemic.

Our latest Active Lives Adult Survey for Sport England shows how the COVID-19 coronavirus pandemic has impacted activity levels.

A new report published by the British Business Bank and Oliver Wyman with research by Ipsos has revealed that Black business owners and those from Asian and Other Ethnic Minority backgrounds face persistent disparities in business outcomes.

A report on the future of trust in media.

Jamie Talmage explores why plans to ban insurers from overcharging loyal customers will be welcomed by many.

Key findings from the Department for Education’s State of the Nation 2020 report, which looks at the effect of the pandemic on children's wellbeing.