The Ipsos Almanac

A study of SMEs across Europe found that they offer women founders new employment choices in a world where the nature of work is changing. We explore some case studies, asking women what it is exactly they find so attractive

The reduction of sugar in food and drink is one of the most effective strategies in managing the obesity crisis. Here, we discuss the reformulation challenges faced by manufacturers, and explain how our product testing expertise can help.

In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few…

The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

Understanding Britain today and what that means for institutions like the BBC.

A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?

Anyone who regularly reads the news would be forgiven for thinking that cybercrime was endemic across the world at the moment. Scarcely a week goes by without a new story, and while many of them are newsworthy for only a short time, as these attacks increase in number so will the frequency that…

Deloitte commissioned Ipsos to survey UK adults on their attitudes to public service spending and austerity; social care services; and personal data sharing.

Ipsos's Research Highlights for October 2017 includes the dangers of sugar and Britons becoming tired of austerity but more positive about immigration.