The Ipsos Almanac
Changing gear: How mystery shopping drives a better automotive CX performance
What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from one? Jakub Hankovský explores the different options available to manufacturers, importers and dealerships, and how a well-executed campaign can fuel a better customer experience for…
Ipsos Thinks: Beyond Binary: The lives and choices of Generation Z
The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new research, to provide a better understanding of this latest generation, Generation Z.
Ipsos Research Highlights - June 2018
Ipsos's Research Highlights for June 2018 includes the new Inclusiveness Index, thoughts towards the Brexit negotiations and public views on funding for the NHS.
The public and the NHS: what's the deal?
As the 70th anniversary of the NHS approaches our joint report with The King’s Fund explores how the public view their relationship with the NHS – and what this may look like over the next 70 years.
Automatic Enrolment: Quantitative Research with Small and Micro Employers
This report presents the findings from a recent survey conducted by Ipsos on behalf of the Department for Work and Pensions (DWP). The report explores the experiences of small and micro employers who automatically enrolled their staff into a workplace pension, and the opt-out rate among these staff.
A wasted opportunity
The obstacles and hurdles faced by manufacturers, retailers, councils and consumers in the war on food waste and recycling are complex. With current urbanisation and population growth rates, the global waste generation is estimated to rise to 2.2 billion tonnes by 2025.
Children First. Lessons from Paediatric Research
In an industry moving towards patient-centricity, patient research is on the rise as pharmaceutical companies strive to develop a greater understanding of their product’s end users. However, this can be complicated if your end users are children.
In AI We Trust? How AI Is Impacting the Financial Sector
As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?
What does the public think about funding for health and social care?
Our survey of public attitudes towards funding for health and social care for NHS Confederation
Health, Ageing and Support: survey of views of people aged 50 and over, 2017 results
Our study of public attitudes towards heath, ageing, and care and support services for the Department of Health and Social Care