The Ipsos Almanac

How can HR help the C-suite drive innovation? Download new research from Ipsos and Cirrus examining the HR contribution to the C-suite agenda.

​Customer Experience Management is the practice of actively, consistently, and comprehensively managing the perceptions customers have of experiences relating to an organisation.

"Big Data" is a very broad term, used often - and for a variety of different purposes.

Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.

Findings from the third wave of PHE's Stakeholder Research, which tracks stakeholder perceptions of, and working relationships with, PHE.

The Help to Buy Equity Loan Scheme has made consumer demand more effective, feeding through to an increase in housing supply.

Ipsos's research highlights for February 2016 features our latest survey of industry captains; trust (and lack of) in professions; and the global addiction to smartphones.

Content is the touchpoint du jour for more and more marketers. In this thought piece Ipsos Connect's Eleanor Thornton-Firkin explores the framework for successful branded content and resonance with people for the content, platform, and brand.

Clearing the Fog on Neuroscience addresses some of the misunderstandings around what neuroscience is and what it can and can't do.

The Scottish Government (along with the Robertson Trust and Scottish Prison Service) commissioned Ipsos Scotland, in collaboration with a team of academics led by Professor Gill McIvor, to carry out an evaluation of the Reducing Reoffending Change Fund (RRCF.)