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Using Mystery Shopping to proactively measure staff engagement with Consumer Duty
Why Mystery Shopping is a key element of the research toolkit to assess customer interactions and drive improvements.
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Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.
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Insuring loyalty – how devoted customers might stop being punished
Jamie Talmage explores why plans to ban insurers from overcharging loyal customers will be welcomed by many.
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Ipsos Research Highlights - 11 September 2020
In this week's Ipsos Research Highlights include where the British public plan to go on holiday, whether the public globally prioritise economic growth or health and wellbeing and we share the latest findings from our coronavirus testing programme.
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Ipsos Research Highlights - 22 May 2020
This week's Ipsos Research Highlights features how the public feel about the recent Government communications, how we feel about life after lockdown, and our sixth edition of Signals exploring the pandemic globally.
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Mobile-First Best Practice Guide
Our latest best practice guide outlines the benefits of mobile-first and the simple rules you should follow when designing or reviewing an online survey.
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Hacking Hacks: How users are leading innovation
This thought piece explores 'hacks' and how consumers can help develop new product innovations.
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Reputation resilience in the age of ‘fake news’
As the transmission of misinformation is faster and easier than ever before, the push to tackle it has been imbued with a new sense urgency. But in the meantime, what can businesses do to mitigate the risk fake news poses?
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The impact of declining trust in the media
Conventional wisdom suggests that global levels of trust in traditional media have declined over the last five years. Is this true and, if so, what does it mean for corporate communicators?
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What's next for General Insurance?
While customers still lack engagement and providers risk huge losses with new-customer deals, there is change afoot in the general insurance sector. Jamie Talmage examines our latest research into the industry and the advantages of switching focus from price to value.