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Willingness to Pay: What you need to know when calculating feature willingness to pay
In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
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Doing Well by Doing Good: Resilience, Risk and the Reputation Value of ESG
ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Growing ESG expectations for the financial services sector
At a recent webinar, Ipsos Corporate Reputation shared the latest findings and insights on the ever-growing importance of ESG (Environmental, Societal, Governance) for the financial services sector and why it is so important and relevant to stay engaged with ESG for businesses. The webinar explored what this means for the future direction and stakeholder expectations for the industry, and why the role of the corporate communicator is of upmost importance.
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Amplifying the Patient Voice: The role of publication in driving greater patient centricity
COVID-19 has dramatically changed perceptions of the pharmaceutical industry, with 60% of the UK public having an improved view of the industry since the start of the pandemic.
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Ipsos Research Highlights - 11 June 2021
In this week's Ipsos Research Highlights we explore the surge in economic optimism, the latest leadership ratings and what is Britain’s future role in the world?
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A penny saved, is a penny earned
Does money slip out of your hands as soon as you get it? Cameron Stevenson explains how new providers are making it easier for all of us to save and invest.