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Unlock Sales Growth Potential
Maximize your sales potential with Product Recommendation Mystery Shopping with Ipsos.
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Decoding the European Mobile Wallet Evolution
The prevalence of Mobile Wallets has risen exponentially over the last two years, stemming from the rapid growth of smart-phones, technological advancements in payment acceptance, government initiatives to support a more cashless society and consumer desire for convenience and speed.
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The UK CX Report 2023
The new ‘UK CX Report’ in conjunction with Engage media gives a comprehensive analysis of the current challenges that impact customer behaviour.
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Digital Banking: Is your app hitting the right notes with your customers?
A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?
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Consumer Food Shopping Experiences Research
As the impacts of the cost-of-living crisis continue to be felt around the UK, consumers in Northern Ireland are noticing ongoing increases in the cost of their regular food basket, according to new Ipsos research for the Consumer Council in Northern Ireland.
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A penny saved, is a penny earned
Does money slip out of your hands as soon as you get it? Cameron Stevenson explains how new providers are making it easier for all of us to save and invest.
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Black Friday 2020: Time to breathe new life into the long-standing retail event
Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
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Get on board the (savings) equality train
Alpa Shah examines the rapid exacerbation of wealth inequalities in the cash savings market as a direct result of the COVID-19 crisis and argues this is unlikely to change without radical, yet sensitive solutions.
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2020: The year of the boiled frog
How retailers can adapt and respond to fluid customer behaviours and expectations post-COVID-19
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The Forces of CX: Belonging
Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.