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Age Verification Mystery Shopping: Your Key to Driving Compliance and Improving Consumer Safety
Ensuring safe practice for your business, and for society
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Breakthrough Science: A Global Perspective
New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?
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Bridging the Ethnicity Gap in Clinical Trial Participation: Education and tailored communications needed
Creating more supportive environments for a diverse range of individuals to participate in clinical trials is a critical step in achieving health equity. Getting a clear view of how people currently think about clinical trials can help us identify what steps need to be taken to make this a reality.
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UK Essential Digital Skills for Work
Ipsos has been working alongside Lloyds Banking Group to research the Essential Digital Skills of the UK adult population for the past four years. In 2022, the EDS framework was revised through an Advisory Panel that collated thoughts across industry on how the demands for digital capability may have evolved. For the first time, the insights on Essential Digital Skills for work have been published as a standalone report in partnership with FutureDotNow.
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Essential Digital Skills UK 2022
Following three years of the Essential Digital Skills (EDS) research, Lloyds Banking Group commissioned Ipsos to research the Essential Digital Skills of the UK adult population using a revised EDS framework. Working with the Department for Education, an Advisory Panel was convened to collate thoughts across industry on how the demands for digital capability may have evolved during the last three years. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
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Embracing constraints is key to effectiveness: 2021 Effie UK Report
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.
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Insuring loyalty – how devoted customers might stop being punished
Jamie Talmage explores why plans to ban insurers from overcharging loyal customers will be welcomed by many.
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Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos has produced an Online Publisher framework Pack.
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Video Mystery Shopping – Closer to real
Video research can get us closer to real, consumer-led insights. So, shouldn’t you put video at the centre of more of your mystery shopping?
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Media in Context: The changing role of media in COVID-19 lockdown
This whitepaper explores changing media habits during the UK's COVID-19 lockdown and the opportunities if holds for media brands.