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Are You Using Yesterday's Forecasting Tools for Today's Innovations?
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s. -
Strengthening Local Democracy - Focus Groups
Ipsos focus groups inform Strengthening Local Democracy Consultation, answering tough questions including "do councils have the powers they need to tackle climate change?"
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The public and drugs use
Ben Page spoke at Drugs and Harm: A New Agenda for A New Government? in Windsor, Berkshire. Ben's speeach at the session was entitled "Where do people get their views about drugs and drug use?"
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Mind the Gap: Frontiers of Performance in Local Government V
This report considers local circumstances when calculating performance on perceptions-based indicators, value-for-money and satisfaction with the council. It also includes an updated version of our Area Challenge Index.
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Ipsos Business Review of the Year 2009
As 2009 draws to a close, can we make any conclusions about what the events of the last year mean for business in Britain today?
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Understanding Society - Winter 2009 - Swedish services for US taxes
Public services have improved considerably in recent years but, as we know, the public response to this is often to quickly `bank' any improvements and then raise their expectations once again. Meeting - and managing - these expectations is only going to become more important as tighter budgets require services to focus on the priorities that really matter.
The winter edition of Understanding Society, the newsletter from Ipsos's Social Research Institute, considers some of the ways in which central and local government can respond to the challenge of continuing to meet public expectations when public finances face their tightest squeeze for decades. -
Understanding your Stakeholders
Why is stakeholder management important? Stakeholder management has long been recognised as a central part of an organisation's effectiveness.
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Life in London
This report sets out findings of the 2008/09 Place Survey for all 33 London Boroughs. The report was commissioned from Ipsos by Capital Ambition, acting on behalf of London Councils.
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Focusing the Brand for the Coming Recovery
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930's may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.
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Trust in Doctors 2009
This report presents the findings of a survey conducted by Ipsos on behalf of the Royal College of Physicians (RCP). The main objective of this survey was to examine the level of public trust in a variety of professions and types of people, including doctors.