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Using Mystery Shopping to proactively measure staff engagement with Consumer Duty
Why Mystery Shopping is a key element of the research toolkit to assess customer interactions and drive improvements.
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From Hashtags to Votes: analysing online engagement during #GE2024
What have we learnt from the way the public have engaged with the election online?
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.
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Trust, Safety and the Digital Economy: Understanding the value of healthy online communities
Ipsos's latest research shows a growing number of UK businesses are realising the benefits of building safe and trustworthy digital environments.
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2020 Young People and Gambling Survey
The Gambling Commission’s annual study, produced by Ipsos, examining trends in gambling participation among young people in England and Scotland is published today.
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Insuring loyalty – how devoted customers might stop being punished
Jamie Talmage explores why plans to ban insurers from overcharging loyal customers will be welcomed by many.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Hacking Hacks: How users are leading innovation
This thought piece explores 'hacks' and how consumers can help develop new product innovations.