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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Get on board the (savings) equality train
Alpa Shah examines the rapid exacerbation of wealth inequalities in the cash savings market as a direct result of the COVID-19 crisis and argues this is unlikely to change without radical, yet sensitive solutions.
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COVIDWATCH: Was it really the Great British Piss Up?
Our ethnography team have been following Britons as they begin to go back to the pubs following the easing of coronavirus lockdown rules.
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Ipsos’ Consumer Health & Safety Index
As the economy and businesses continue to reopen, brands must take steps to ensure consumers feel safe when shopping. With consumer tensions at an all-time high, organisations might only get one chance to get this right. Ipsos’ Consumer Health and Safety Index is here to help.
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Video Mystery Shopping – Closer to real
Video research can get us closer to real, consumer-led insights. So, shouldn’t you put video at the centre of more of your mystery shopping?
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Doing the right thing during these uncertain times will pay dividends for insurers
In these unprecedented times, it is tempting to stick your head in the sand. But as Jamie Talmage explains, for general insurers doing the right thing now will pay dividends in the long run.
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Young Investors – risk takers or cautious consumers?
Ipsos Research Assistant, Matt Franks, investigates the investment products that young investors favour and whether they are more risk assertive than previous generations.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive. In this new Ipsos paper, we explore five changes the world of retail is experiencing and their implications for business today.