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Keeping it fresh: being on trend in food and drink
This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.
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Alcoholic drinks: what's trending?
The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
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The Curse of Cosy
The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
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Trends in China's Automotive Component Manufacturing Industry
In this report Ipsos Business Consulting look at the market drivers, manufacturer overviews and intellectual property issues within the Chinese automotive component manufacturing industry.
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Making Sense... of Motherhood
In this edition of the Ipsos Marketing newsletter, we bring you a collection of thought pieces on motherhood and how understanding this life changing moment is a key opportunity for brands and for business.
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Making Sense... of Britain
Welcome to the first Ipsos Marketing newsletter which in this edition brings together our latest research and insights into Britain and Britishness.
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Focusing the Brand for the Coming Recovery
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930's may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.