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Sugar: The Reformulation Challenge
The reduction of sugar in food and drink is one of the most effective strategies in managing the obesity crisis. Here, we discuss the reformulation challenges faced by manufacturers, and explain how our product testing expertise can help.
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Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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The Curse of Cosy
The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
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The Future of Agile Innovation
The world of innovation is phenomenally challenging. Here we present two case studies to demonstrate different innovation approaches which delivered positive impact, and then take a journey into the world of the military to understand how intelligence strategy can be applied to effect positive transformation.
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Incremental Versus Monumental Decision-Making
In this Ipsos Marketing paper, we explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.
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Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It's happening now. Marketers must adapt quickly or risk losing touch with their consumers.
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The Element of Surprise
GSK Consumer Healthcare's European Shopper Science Lab and its Research Advisory Board partnered with Ipsos and came up with a surprising thought.
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Open API - Exploring the views of consumers and small businesses
Barclays commissioned Ipsos to explore consumer and small business perspectives on possible use cases and on the permission based data sharing that would underpin the framework (open APIs).
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Alcohol Purchasing - The Consumer Perspective Infographic
Ipsos Marketing were approached by Off Licence News to create the consumer perspective for The Drinks Retailing Awards 2015. The research provided insight into consumer and shopper preferences and how this impacts on retailers in the alcohol sector.
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Trends in China's Automotive Component Manufacturing Industry
In this report Ipsos Business Consulting look at the market drivers, manufacturer overviews and intellectual property issues within the Chinese automotive component manufacturing industry.