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Decoding the European Mobile Wallet Evolution
The prevalence of Mobile Wallets has risen exponentially over the last two years, stemming from the rapid growth of smart-phones, technological advancements in payment acceptance, government initiatives to support a more cashless society and consumer desire for convenience and speed.
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Clinician of the Future: A 2022 report
Elsevier Health's global report, with research conducted by Ipsos, reveals clinicians' pain points, predictions for the future and how the industry can come together to address gaps.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Keeping it fresh: being on trend in food and drink
This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.
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Alcoholic drinks: what's trending?
The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
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The Curse of Cosy
The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
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Trends in China's Automotive Component Manufacturing Industry
In this report Ipsos Business Consulting look at the market drivers, manufacturer overviews and intellectual property issues within the Chinese automotive component manufacturing industry.
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Making Sense... of Motherhood
In this edition of the Ipsos Marketing newsletter, we bring you a collection of thought pieces on motherhood and how understanding this life changing moment is a key opportunity for brands and for business.
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Making Sense... of Britain
Welcome to the first Ipsos Marketing newsletter which in this edition brings together our latest research and insights into Britain and Britishness.