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How should the banking sector respond to the cost-of-living crisis?
With the British public increasingly anxious about the economy, we asked Business Journalists which sectors they felt were leading the way in supporting customers through the cost-of-living crisis and what the banking sector could do to support customers during this time.
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Get on board the (savings) equality train
Alpa Shah examines the rapid exacerbation of wealth inequalities in the cash savings market as a direct result of the COVID-19 crisis and argues this is unlikely to change without radical, yet sensitive solutions.
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Rules for the perfect gift
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity