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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Techlash continues... technology is the most trusted of industry sectors, but has declined in net trustworthiness in recent years
Given the vital role that technology has played during the pandemic in supporting economic activity and keeping people connected, we might expect an increase in the trustworthiness of technology companies. In fact, the opposite is the case, with trustworthiness declining globally over the period.
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Ipsos Research Highlights - September 2019
This month's Ipsos research highlights include the lowest leadership ratings for any opposition leader since 1977 for Jeremy Corbyn, the Labour Party and Liberal Democrats running neck-and-neck in the latest voting intention figures and we release our new report 'Trust: the Truth' to explore whether trust is in terminal decline.
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Great Expectations: Are service expectations really rising?
Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.
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Millennial Myths and Realities
A major new Ipsos report into Millennials reveals the truth about the “most derided generation”.