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Ipsos Research Highlights - 3 July 2020
In this week's Ipsos Research Highlights features the challenges facing universities, how the public feel about beginning to come out of lockdown and our latest COVID-19 Lockdown Video Diary.
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Are Business Executives with big budgets your customers?
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.