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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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The Financial Research Survey (FRS)
Unlocking Consumer Financial Behaviour: Insights to Drive Growth in Financial Services
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The Race to Christmas
At Ipsos we're keeping an eye on which brands are "sleighing it" with their festive campaigns - are the likes of Kevin, Dawn and those Oven Gloves driving warmth for their brands and showing empathy to the Great British Public? And crucially, which of the ads, and innovations, are gaining the most attention and driving online buzz and website traffic?
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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UK workers seek new digital skills amidst the buzz of AI
People in the UK aren’t just exploring the topic of Artificial Intelligence online – they’re also thinking about how this technology will impact their working lives, resulting in 53% of UK office workers wanting to learn new skills.
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Only half of UK workers have received learning opportunities at work, 1 in 2 have not learned about AI
The latest Ipsos research on learning in the workplace shows that half of UK workers have not been given opportunities to develop in their job. At a time when AI is beginning to rapidly alter many job roles, the study also reveals that more than 1 in 2 UK workers have not had the opportunity to learn about using AI at work.
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The Viability of Large Language Models for Conjoint and MaxDiff Analysis in Market Research
Ipsos has undertaken one of the largest research exercises in this field, eliciting over 250,000 AI generated responses to evaluate a range of LLMs across a diverse set of scenarios, comparing their performance against real-world data. This research offers a comprehensive insight into the transformative potential of LLMs on choice experiments and the strategic implications for businesses.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.