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About the Reputation Council
Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Ipsos Research Highlights - August 2022
In our latest Ipsos Research Highlights we explore trust in politicians, whether British workers need to work harder and what makes the public proud to be British.
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How MPs and business journalists view the importance of Environmental, Societal and Governance (ESG) issues in supermarkets, fashion and FMCGs
There is a large variation in how well different sub-sectors’ efforts to address ESG issues are viewed amongst stakeholders. Supermarkets rank in top place for MPs (47%) and business journalists (38%), while FMCGs rank much lower for MPs (12%) than for business journalists (31%), and fashion ranks among the worst for both MPs (7%) and business journalists (10%).
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The importance of ESG to MPs and Business Journalists
Findings from a new ESG module on the Ipsos surveys of MPs and business journalists show a direct relationship between ESG performance and business success.
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Ipsos Research Highlights - 9 July 2021
In this week's Ipsos Research Highlights we explore the latest findings our REACT-1 study, support for COVID-19 restrictions and changing priorities for the Brexit agreement.